GUCCI IS NOT JUST ANOTHER PRETTY FACE

Posted: Aug 10 2012

GUCCI IS NOT JUST ANOTHER PRETTY FACE


Gucci consistently proves that it’s one of the most important fashion brands in the world. For over ninety years, the company has been crafting sophisticated yet modern apparel, bags, accessories, and shoes in Italy. They have remained a men's fashion authority and never disappoint. Their upcoming fall line is no exception. While I’m not usually a fan of polo shirts, they have managed to create one that I can’t bring myself to hate….and may even desperately want. But Gucci isn’t just making beautiful clothing. Over the last decade, they have adopted eco-friendly programs to reduce their environmental impact and have joined with the Tribeca Film Institute to create the Gucci Tribeca Documentary Fund.


Five years ago, Gucci and the Tribeca Film Institute teamed up to support documentary filmmakers that focus on highlighting human rights and social issues throughout the world. The fund creates a mentorship program to help create visually compelling documentaries and provide consulting to help the films reach completion. As traditional media and films move away from in-depth storytelling on social issues, the Tribeca Film Institute and Gucci see documentaries as a way to continually increase social awareness. The Gucci Tribeca Documentary Fund selected three documentaries this summer that spotlight women’s rights and dignity in Iran, Timor-Leste, and Nigeria. The three documentary projects will receive funding and support from the Gucci and the film institute for the remainder of the film making process. Gucci has a long and respectable history of advocating social responsibility and change. Gucci is not just a company we should revere for its men's fashion sense but also for its good sense in social responsibility.


Contributed by: Kort Havens

 

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