Built For Man 2012-13 Fall/Winter Collection Look Book
Posted: Jun 26 2012
For those of you in the fashion industry, you know how important it is to create the right visual representation of your brand, i.e. the Look Book. It’s more than just compiling looks from your latest collection, it’s choosing the right set, photographer, models, and platform from which to share it. The modern Look Book has gone “lectro,” meaning all digital. That’s right lectro. We created our first lectro look book in 2011, thanks to Issue and photographer Christine Buffalow, by combing simple clean images with shots from our runway presentation. This year, we again worked with the talented Ms. Buffalow. For this year we went in a different direction for the shoot. Instead of a white backdrop, we wanted showcase our hub, the Built For Man showroom. This is our first of several look books to come from Built For Man for fall/winter 2012-13.
Here it is, the Built For Man 2012 Fall/Winter Collection Look Book.